institutional advertising

institutional advertising institutional advertising advertising

* * *

institutional advertising UK US noun [U]
MARKETING the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: »

The medical center announced the launch of its institutional advertising campaign.

See also IMAGE ADVERTISING(Cf. ↑image advertising), PRODUCT ADVERTISING(Cf. ↑product advertising)

Financial and business terms. 2012.

Look at other dictionaries:

  • institutional advertising — /ˌɪnstɪtju:ʃ(ə)n(ə)l ædvətaɪzɪŋ/ noun advertising an organisation rather than a product …   Marketing dictionary in english

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Institutional economics — Institutional economics, known by some as institutionalist political economy, focuses on understanding the role of human made institutions in shaping economic behaviour. The institutional economists were typically critical of American social,… …   Wikipedia

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • institutional — [in΄stə to͞o′shə nəl, in΄stə tyo͞o′shə nəl] adj. 1. of, characteristic of, or having the nature of, an institution 2. of or to institutions, rather than individuals [institutional sales] 3. designating advertising that is intended primarily to… …   English World dictionary

  • institutional — institutionally, adv. /in sti tooh sheuh nl, tyooh /, adj. 1. of, pertaining to, or established by institution. 2. of or pertaining to organized establishments, foundations, societies, or the like, or to the buildings devoted to their work. 3. of …   Universalium

  • institutional — in•sti•tu•tion•al [[t]ˌɪn stɪˈtu ʃə nl, ˈtyu [/t]] adj. 1) of, pertaining to, or of the nature of an institution 2) characterized by the drabness, uniformity, and impersonality attributed to large institutions: institutional food[/ex] 3) bus (of… …   From formal English to slang

  • institutional — adj. 1 of or like an institution. 2 typical of institutions, esp. in being regimented or unimaginative (the food was dreadfully institutional). 3 (of religion) expressed or organized through institutions (churches etc.). 4 US (of advertising)… …   Useful english dictionary

  • image advertising — ➔ advertising * * * image advertising UK US noun [U] ► MARKETING advertising that tries to influence customers opinions about a company, organization or product: »Image advertising should convey who your company is and why you are better than… …   Financial and business terms

  • corporate advertising — ➔ advertising * * * corporate advertising UK US noun [U] ► MARKETING advertising that describes a company, rather than its products, and that is intended to show the company in a positive way to the public: »The company rolled out a corporate… …   Financial and business terms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.